What heritage can be

For over 65 years, Donald Insall Associates has shaped how the world views heritage. Sir Donald Insall’s pioneering approach redefined conservation as a dynamic process of managing change. His belief that the historic environment must continuously evolve remains central to our work today.

Heritage is not just to be protected but understood, cared for, and shaped for the future. We take a considered approach, balancing tradition and transformation to help the historic environment remain purposeful and resilient. Sustainability is fundamental to this process—guiding how we conserve, adapt, and reimagine heritage to meet the needs of tomorrow. Every intervention is informed by deep expertise, commercial awareness, and a commitment to meaningful change—ensuring the past continues to enrich contemporary life.

As an employee-owned practice with national reach, we offer expertise in conservation, heritage consultancy, new design in historic settings, and townscape advice. We see the full picture—materials, history, evolving policy—bringing insight and precision to every project. Our collaborative approach bridges architecture, design, and heritage consultancy—uniting deep knowledge and a shared vision to create solutions that serve clients, partners, and communities.

We think critically, act boldly, and find new ways to ensure the historic environment continues to thrive. Through research, engagement, and advocacy, we shape best practices and set the standard for what heritage can be. By leading conversations and driving progress in the field, we ensure that heritage is not static, but a living, evolving legacy.

At DIA, we guide change with intelligence, integrity, and innovation—ensuring heritage continues to serve, inspire, and endure.

B Corp & Employee ownership

We were an early adopter of the employee ownership model, starting the transition in 1991. The practice is now 95% owned by a Employee Ownership Trust. In 2024, we joined 2,000 companies in the UK B Corp community that demonstrate high standards of social and environmental performance, accountability and transparency with a score of 87.0 across five key pillars of Governance, Workers, Community, Environment and Customers. The median score for ‘ordinary’ businesses is 50.9.

There is a strong synergy between our ethos and B Corp’s vision of conducting business in the knowledge that people and place matter, they are at the core of all we do. Reviewing where we are and how we can do better must be a constant process.

Jennifer Beaumont, Director and Chair of the DIA Employee Ownership Trust

Social impact

We believe that business can be a force for good in society, and we embrace our responsibility to create a positive social impact for both individuals and community stakeholders by addressing their local needs. Between the 2023-2024 financial year, we have generated £187,875 of social value which has been verified by HACT.

Everything was an opportunity to develop a philosophy that goes beyond building conservation. If everyone approached their projects with that level of care we’d be in a very good place.

AJ100 Community Impact of the Year Award 2025 judges, commenting on project outcomes at The Camellia House

Sustainability

As a BCorp-certified practice, we firmly believe the heritage sector can be at the heart of a sustainable future. Our clients look to us to design and implement viable and appropriate interventions in their historic buildings and places so they are resilient to a changing climate – from adaptation to new weather patterns or mitigating further issues by reducing embodied and operational carbon emissions. Within our built projects we advocate decision-making based on whole-life carbon emissions – not just energy in use – and to take the long-term view by designing flexibly, specifying long-lasting and relatively local materials where possible.

We have been measuring our operational carbon footprint from the 2016-2017 financial year, and we have since reduced Scope 1 and 2 emissions by 53%. From the 2022-2023 financial year, we have expanded our organisation boundary to include Scope 3 categories 1, 5, 6 and 7 which helps to build a more accurate representation of our overall emissions. Since 2025, our emission targets have been verified by the Science Based Target Initiative (SBTi) in line with latest climate science deems necessary to meet the goals of the Paris agreement.

Research & Innovation

In 2021 we co-authored the Heritage and Carbon report with Grosvenor UK & Ireland highlighting the benefits of capturing the embodied carbon in historic buildings, calling on the UK Government to address the policy changes, skills and funding needed to make it possible.

Other examples of research and innovation in sustainability include:

  • Implemented a radical intervention to re-cover the stone wall at Hardwick Old Hall based on English Heritage’s Sustainable Conservation Asset Management Plan (SCAMP) principles, reducing long-term maintenance costs for the client.
  • Supported the development of the Sustainable Construction and Retrofitting Supplementary Planning Document for Bath & North-East Somerset Council.

Our Services

Conservation architecture
Heritage consultancy
New design in heritage settings
Townscape advice

Conservation architecture

We conserve buildings not by preserving them, but by helping them evolve. Our approach is grounded in deep research—understanding materials, construction, history, and use—so we can secure each place’s long-term vitality and cultural significance.

Heritage consultancy

Unlocking opportunity begins with understanding significance. Our consultancy team investigates what makes a place matter—its origins, evolution, and architectural value—and sets out clear, robust guidance for how it might adapt.

New design in heritage settings

Every new intervention begins with historic context. We take time to understand the building or site in all its dimensions—its heritage, materials, character, and use—before exploring how new design might respond.

Townscape advice

We help clients see the bigger picture—offering strategic, heritage-led input into the evolving shape of cities, towns, and landscapes.

For project enquiries, careers, and anything else, please get in touch.

Contact us

Be the first to hear about our latest news & projects

Newsletter Subscription